john reed fitness

The international fitness chain JohnReed Fitness reached out in need of fresh motivational video content for the TV-screens in their gyms all over the world. Teaming up with influencer Jerome Matthew, we decided on filming in one of the three Berlin gyms where we would have the most variety in equipment and the best lighting for a dramatic look. Capturing the gym chain’s exclusive and unique brand image was fun task combining art, design, and fitness in video format.